Archibald Williams (AW) has launched A∙Women, a platform for the women at the agency to come together, to learn, grow, share, lead, create, and find support and inspiration in their careers.
Women account for about 50% of AW’s team. The platform has been launched by the women at the AW team, led by head of client & strategic services, Kiranpreet Kaur, as a way to celebrate women and what they bring to our industry.
“While we launched on IWD, the idea is to celebrate women every day. I’m so incredibly proud of this initiative and the passion and support it’s created along the way," says Kaur.
"Not to mention, the conversations – women telling their stories, resonating with each other, and confidently putting their 'female' card forward without hesitation. There’s lots more to come and we can’t wait to work with others in the industry to be part of the change.”
The philosophy:
Women are different.
We see the world differently. We have different stories, different perspectives, different processes – and they bring diversity to how we create, lead, and work.
And, we like different.
And we truly respect different.
So, we’re celebrating women. .
Advertising women.
Boss women.
Creative women.
Decision-making women.
All women.
The platform will act as a space for discussion, discovery and development.
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