Aged care provider Arcare and its media agency Media Republic have rolled out a campaign using the Wrappr advertising platform and targeting communities in the Sunshine Coast, Balnarring and Point Lonsdale.
Wrappr finds people to promote a brand or product in their local area then wraps their vehicle in advertising material. Local drivers earn money each month as they promote brands they like while they’re out driving as normal.
Katrina Rigby, head of marketing for Arcare, said when Arcare received the recommendation from Media Republic, the provider immediately knew it reflected its commitment to reaching communities where other media channels are limited.
"Keeping Arcare top of mind for our potential residents, their families and new team members,” she said.
Media Republic CEO Steve Fagan said the agency has a deep understanding of Arcare and knew this would be a channel to further extend the audience reach no matter where the location.
“Wrappr allows us to take Arcare to the areas where we want to foster community relationships and share our messaging to local residents. We are thrilled with the outcome," he said.
Liam Shaw, co-CEO at Wrappr, said having a brand like Arcare is a first in the category.
“What’s exciting about it is that everyday Australians are out there supporting and promoting a brand from their local community," he said.
"This means that not only is Arcare accessing a hard-to-reach audience efficiently, but they are also creating a deeper brand connection.”
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