Apple CMO Phil Schiller has yet again topped Forbes’ Top 50 list of the most influential CMOs of 2014 in a list that is dominated by players in the automotive, food and beverage, technology and clothing industries.
The Forbes-published, Appinions-researched list has been running for three years and Apple senior vice president worldwide marketing Phil Schiller has been voted number one each time. In fact, Schiller earned a score more than three times higher than his nearest peer, which happens to be Ralph Lauren’s David Lauren.
Some key trends emerged, including automotive industry CMOs appearing most frequently (nine CMOs) followed by those in food and beverage (seven), technology (six), clothing (four) and financial services (four). Female CMOs earned 32% of the top 50 spots, but in terms of scores only garnered 21% of the total influence.
The full list is as follows:
1. Phil Schiller, Apple
2. David Lauren, Ralph Lauren
3. Tim Mahoney, General Motors
4. Jim Farley, Ford
5. John Frascotti, Hasbro
6. Kristin Lemkau, JPMorgan Chase
7. Trevor Edwards, Nike
8. Beth Comstock, General Electric
9. Seth Farbman, Gap
10. Alain Visser, Volvo
11. Matt Jauchius, Nationwide Mutual
12. Richelle Parham, eBay
13. Martine Reardon, Macy's
14. Kevin Krone, Southwest
15. Olivier Francois, Fiat Chrysler
16. Stephanie Linnartz, Marriott
17. Andrew Nocella, American Airlines
18. Barb Rechterman, GoDaddy
19. Blair Christie, Cisco
20. Anne Finucane, Bank of America
21. Russell Wager, Mazda
22. Jim Berra, Carnival
23. Jeremy Burton, EMC
24. Alan Gershenhorn, UPS
25. Tony Pace, Doctor's Associates (Subway)
26. Keith Weed, Unilever
27. Dorothy Dowling, Best Western
28. Ola Kallenius, Mercedes-Benz
29. Dana Anderson, Mondelez
30. Ariel Kelman, Amazon
31. Michael Zuna, Aflac
32. Jeannine Haas, Avis Budget Group
33. Karen Quintos, Dell
34. Ken Chaplin, Trans Union
35. Khaled Elkhouly, Etisalat
36. Lorraine Twohill, Google
37. Mark Hug, Prudential Financial
38. Roel de Vries, Nissan
39. Mike Wege, Hershey Company
40. Brian Smith, Lexus
41. David Christopher, AT&T
42. Loren Angelo, Audi
43. Deanie Elsner, Kraft
44. Roy Benin, Mars
45. Ann Mukherjee, Frito-Lay
46. Andrea Riley, Ally Financial
47. Ann Glover, Voya Financial
48. Jeffrey Hirsch, Time Warner Cable
49. Andy England, MillerCoors
50. Johan Buse, SingTel
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