Apparent team
Independent agency Apparent has added several clients to its roster across creative, social, UX and design.
George Weston Foods selected Apparent to shape Tip Top Australia’s social strategy and creative content.
Vanuatu Tourism Office is partnering with Apparent to promote the destination to Australian travellers through creative and for World Surf League, Apparent has re-designed their brand communications.
Mountain experience brand Rhythm Japan will collaborate with the agency on UX and website design to elevate its digital experience.
Tip Top, George Weston Foods, marketing and innovation director Brett Grebert said the brand is excited to partner with the Apparent team to elevate its always-on social.
"Their ability to understand our audience, create fit-for-format content that aligns with the Tip Top brand, and their enthusiasm and passion in developing a new social strategy impressed us throughout their response," Grebert said.
Vanuatu Tourism Office Australia managing director Sarah Anderson said the brand was looking for an agency with punchy creative ideas.
"Apparent was a clear winner, delivering strategically sound creative ideas that really stood out," Anderson said.
“We are excited to be launching two campaigns over the next five months with Apparent and our Wake Up Call campaign which will launch mid-year and aims to give Aussies a few laughs while they discover some of the mind-blowing things they can do in Vanuatu.”
Apparent managing director Suzy Smiley said the agency is incredibly proud to welcome the new partners who not only represent iconic brands but are also choosing Apparent for a wide array of services.
"We are on a growth trajectory as an agency with a team that now tops more than 175," Smiley said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.