Independent full service agency Apparent has promoted Jackson Long to creative director.
Long's role with Apparent follows stints at agencies in Dallas, Boston, Seattle and Sydney. He’s led work on dozens of clients, from NRMA to Tourism New Zealand, Google, Budweiser, adidas and American Express.
Long joined Apparent earlier this year and has spearheaded its creative efforts for Cricket Australia, recently launching ‘There’s Nothing Like Cricket’ for the International Summer of Cricket, as well as ‘ALIVE’ for the Big Bash Leagues.
Michelle Turchini, executive creative director at Apparent said: “Jackson has made a big impact in a short time. His global perspective, hybrid skillset, innate leadership and passion for great work has made him a natural fit at Apparent.”
Long said: “The spirit and creative prowess of Apparent is unique. It’s a group of wildly talented people who work with the tenacity of a startup, and expertise of a long-standing powerhouse.
"Achieving that kind of blend is rare, and I’m fortunate to have found it here at Apparent. Helping our clients reach their audiences with emotional and connective storytelling is a joy, and we are well-equipped to do so.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.