Full service independent agency Apparent has appointed Simon Pugh chief media officer.
Pugh has held senior leadership positions across Publicis Groupe, Omnicom and Dentsu in Sydney, New York and San Francisco.
Prior to joining Apparent he helped establish the newly formed EssenceMediacom agency in Australia as chief client officer.
He has worked with startups through to international brands including Square, Microsoft, Diageo and The Coca-Cola Company.
“I was drawn to Apparent because it’s an agency that’s focussed on solving complex client problems through the integration of media, creativity, data and technology. Importantly, these are deep specialisms that currently all exist within the agency, not typical across todays Australian agency landscape," Pugh said.
"In a world where clients are needing help to design and operationalise their future focused marketing capabilities, I really believe our integrated, agile and tech focused model is a differentiator."
Suzy Smiley, managing director at Apparent, said Pugh's considerable experience working with major brands at some of the most recognised and awarded agencies, will help accelerate Apparent's media and marketing capabilities
"We continue to attract top talent to Apparent that helps drive our clients’ businesses and expand our global footprint," said Smiley.
Pugh is the latest senior appointment at Apparent, one of the largest full service independent agencies in Australia. Jason Hill joined the agency in December as chief strategy officer, a newly created role.
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