Apparent has welcomed Matt Olanda as client services director, bringing the Sydney-headquartered independent’s full-time employee total to more than 130 following significant local and international client growth
Olanda brings extensive leadership experience from both Sydney and London-based agencies, including 303 MullenLowe and MercerBell, where as client service director, he has managed large teams across several blue-chip clients such as Foxtel, Audi, HBF Insurance, Suncorp, American Express, Rolls-Royce Motor Cars, BMW, Unilever and the Department of Health (UK).
Olanda said: “It’s an exciting time to come aboard. Apparent is one of the fastest growing independents in Sydney with clients across the globe and a full-service offering.
“I’m thrilled to join such a talented team and look forward to building on their great work. It’s an opportunity to further strengthen our partnerships with our incredible clients like Cricket Australia, Tourism Australia, Google and LinkedIn who have a real appetite for solving business problems and delivering customer-first creative solutions.”
Phil Smith, Apparent CEO, said: “We’re excited to welcome Matt into our team as we continue to deliver strong growth and win new business both in Australia and internationally, while expanding our remit with existing clients.
“Matt brings with him rich experience and a deep specialism in CX, digital and customer communications. He sees the agency and client relationship as a true partnership and takes a hands-on approach to drive positive results through creativity.”
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