APN Outdoor has created a microsite that will give Aussies access to winning case studies, the best keynote speeches and panels, the key thought leadership trends, and insights from Cannes award jurors, speakers and delegates.
Every day from 18 June to 22 June, Cannes Lens will present content from Cannes via exclusive daily reports that have been tailor-made for Australian marketing teams, creative agencies and media agencies and delivered through a dedicated Cannes Lens microsite.
“We are very excited to launch Cannes Lens. This is a fresh, innovative platform that will take the leading thoughts from the world’s most creative and strategic minds and turn them into actionable insights," APN Outdoor General Manager, Marketing, Charlotte Valente, said.
“Cannes is a massive event, with hundreds of speakers and 16,000 delegates. Cannes Lens is the perfect vehicle to focus on the best information from the most influential advertising event in the world, and create a daily product that will cover the key things our clients and partners want from Cannes,” she said.
“We have an incredible wealth of talent in our own backyard, and it is an honour to inspire them by leveraging our access to the world’s most innovative thinkers. This is just another example of APN Outdoor’s commitment to delivering solutions that amplify, engage and inspire.”
APN Outdoor took over from News Corp as the official Australian representative of the festival.
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