ANZ reviews creative account

Paige Murphy
By Paige Murphy | 17 June 2020
 
ANZ's GayTM created by TBWA\Melbourne.

ANZ is reviewing its creative agency account.

TBWA\Melbourne is the bank's current agency of record.

"ANZ regularly reviews contracts with important third-party suppliers to ensure we continue getting great value, whether that is from a current supplier or a new one," a spokeswoman from ANZ told AdNews.

The agency has worked with ANZ since 2011, winning the account from DDB and M&C Saatchi.

Over that time, it has created a number of award-winning campaigns for the bank including ANZ's Mardi Gras campaigns each year which have included GAYTMs, Signs of Love and most recently #LoveSpeech.

TBWA declined to comment on the review.

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