ANZ's creative account is up for pitch, the big four bank confirmed.
Special has held the account for the past three years.
Insiders said the bank wanted to establish an ecosystem of agencies to meet the evolving and complex needs of the ANZ Australia business.
"We’re constantly reviewing the ways in which we work with our Australian agency partners," said ANZ General Manager, Marketing Australia, Sian Chadwick.
"As part of this, we are building an alliance of trusted agency partners which will allow us to achieve the best creative outcome for each campaign."
ANZ on May 16 alerted existing partners of a new tender process with a focus on creative strategy and development.
Media agency relationship are unchanged. The bank in February extended its media contract with incumbent PHD.
The bank's latest campaign with the agency educated customers about its advanced fraud protection technology, DoppelFalcons, as part of the ANZ Falcon platform. The ANZ Falcon campaign was first launched to the Australian market in 2006.
In July last year, the bank appointed Astrud Burgess to an expanded role as group chief marketing officer (CMO), as well as her current responsibilities leading data, marketing and customer experience in New Zealand.
Special had no comment.
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