ANZ has appointed Sian Chadwick as general manager of brand strategy and marketing for Australia.
Chadwick will look to bring a blend of integrated marketing expertise, a focus on employee engagement, business growth and increased brand recognition to the role when she officially joins on May 22.
Chadwick has more than 20 years’ of finance experience spanning banking, payments and fintech within both global and local operations. She was most recently the regional MD for IG Group, a UK fintech.
Sweta Mehra, CMO ANZ said Chadwick's focus on finding insights into customers and harnessing data to support marketing decisions perfectly aligns with ANZ's marketing vision.
"I'm looking forward to working closely with Sian to help deliver financial wellbeing to even more Australians," said Mehra.
Chadwick said when it comes to working in marketing and brand reputation, people must look at the blending of creativity, art and science all coming together.
"All this starts with the insight, most often through analysing data and listening to the voice of the customer, to really understanding the what and getting to the why," she said.
"I’m looking forward to championing ANZ’s brand and marketing strategic agenda and driving relationships, reputation and revenue for the Australia retail and commercial divisions.
"And crucially, ensuring ANZ is synonymous with financial wellbeing – supported by the employee experience while helping them grow and expand in their roles.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.