Creative technology agency Orchard has appointed Anne Ngo to the newly created role of head of customer growth and martech.
She will accelerate the agency’s martech capabilities and commitment to delivering high-impact, data-driven solutions for its clients.
With over 15 years of global experience in customer growth, lifecycle marketing, and digital transformation, Ngo brings a wealth of experience in both CX and martech.
She joins Orchard after spending nearly four years as Akcelo’s customer strategy and martech director.
Ngo has also held positions as FlexiGroup’s head of marketing, Latitude Financial Services’ head of marketing and American Express’ director of strategic partnerships and global network services.
During her tenure at FlexiGroup, Latitude Financial Services and American Express, she led large-scale and insights-driven campaigns, built loyalty programs, and drove martech activation and integration.
In her new role at Orchard, Ngo will be responsible for driving Orchard’s martech offering across both its consumer and healthcare divisions, as well as innovating across customer experience, data, and martech.
Orchard’s CEO Wai Kwok said Ngo’ depth of experience in CX and martech is a tremendous asset for the agency as it continues to grow.
“She brings an approach that’s both strategic and pragmatic—she understands how to unlock the value of data and martech in a way that’s impactful for brands and relevant to customers,” she said.
“This balance is exactly what we need to continue evolving our martech services, and I’m thrilled to have her leadership at the forefront.”
Ngo said is delighted to be joining the team at Orchard, saying their ‘Invent Better’ mission encapsulates what most excites her about the industry.
“This mantra not only powers the work and relationships with clients, but it is infused in the culture and talented individuals the agency has developed,” she said.
“Integrating data and martech with marketing practices and customer experiences is my passion, and I am so glad to be joining a team where this is celebrated.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.