Former TBWA Sydney chief creative officer Andy DiLallo and Innocean executive creative director Steve Jackson have teamed up to launch Milk & Honey United, a new independent creative shop.
DiLallo departed TBWA in July last year, while Jackson exited Innocean in an agency restructure.
Together the duo bring experience working across brands from Apple to Samsung, Nike to Commbank, Woolworths to McDonalds, NRMA to Diego, Cadbury, Toyota, Hyundai, Optus and Amazon.
The founders say this "new era" indie promises to be a place free from traditional constraints and unburdened by legacy.
The independent communications company will offer services across advertising, strategy, PR, social, digital, design and experiential.
Its approach is ‘always fresh’ and the ideas are ‘always sticky’.
“We believe what clients, brands and partners are truly looking for is a new kind of creative company, one solely focused on individual challenges built around a more personal and connected relationship," DiLallo and Jackson say.
"The era of integrated full service agencies with set teams all under one roof is being disrupted. Rather, we’re an interconnected network of best in class local and global talent, some of whom form our ongoing purpose built brand teams and others who we unite as and when required.
“We are privileged to have worked with many of the masters: Lee Clow, Bob Isherwood, Dave Droga, Mark Tutssel, Jeremy Craigen,Tony Granger, Jeremy Sinclair, David Nobay, John Hunt, Eric Vervrougen and Nick Law. Now it’s time for us to take what we’ve learned from them and create something in our own vision.
"As with them, something that always champions creativity, something energised and optimistic, something leaner and meaner, a vessel that’s been reshaped to cut through the water faster.
"What we are offering is the best of big thinking condensed. Stripped back, switched on and focused in. A chance for clients to get the experience they are paying for on their business all of the time, not some of the time.”
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