Melbourne digital design agency Sod (previously Straight Out Digital) has appointed Andrew Kent as its first CEO.
With an extensive background spanning media, IT, web development and marketing, Kent was previously a part-owner and operator of multiple businesses, including Growth Creators, a consulting firm dedicated to sustained business growth.
Kent said that he is joining the agency at an important time for the digital marketing industry, where guidance through rapid changes is crucial for businesses.
“With the rapid growth and evolution of the digital landscape, as well as economic uncertainty ahead, Sod has a critical role to play to help our clients navigate these challenges and get the most from their marketing budgets through effective digital marketing strategies and solutions," he said.
“We are a trusted partner for our clients, and my vision for Sod is to continue the great work we are doing, only better. We’re a well-oiled machine, and I plan on taking the agency to new heights."
Sod director and founder, Simon Blangiardo said that the decision to appoint Kent as the agency’s first CEO was influenced by his deep understanding of the business through his consultancy role at Growth Creators.
"This experience provided Andrew with unique insights into Sod’s commitment to excellence, innovation and continued growth," he said.
“Working with Andrew over the last year has given us the trust and confidence in his guidance. His experience and fresh perspective is exactly what Sod needs to take things to the next level. We trust in each other’s vision and are very well-aligned with our plans for the future of Sod."
Specialising in digital marketing, web design and development, Sod is a 10-year old full-service digital agency known for creating user experiences across paid ads, websites SEO, and social media.
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