CHEP has appointed Nick Jia as executive director, marketing technology, to support the increasing demand for sophisticated personalisation, cross-channel marketing and customer data management solutions.
Jia joins from Anchora where as chief growth officer he built and launched its MarTech capability. Prior to Anchora, Jia spent time in software vendor roles at Adobe and Experian, as well as technical consulting roles in a range of agencies across the country.
Mark Gretton, CHEP Network chief technology officer, said since launching the company's MarTech practice seven years ago he has seen companies adopt a whole raft of solutions.
"However the next wave of AI-infused, cloud based tech is even more exciting, as Gartner’s CMO Spend Survey reports CMO’s are now spending roughly 25% of their budget on MarTech," Gretton said.
“With the space continuing to grow and evolve, and our clients' needs changing day-by-day, I'm thrilled to have a brilliant commercial, technical and strategic mind in Nick joining our team.”
Nick Jia said despite working in a number of businesses over the last 15 years, there isn’t another services business in Australia that has managed to fuse together the full spectrum of creative, media and technology services at scale with the same coherence as the CHEP team.
“The benefit of this really shows in CHEP’s work in helping the biggest businesses in the region transform and innovate their entire end-to-end digital customer experiences," Jia said.
"The highly collaborative, ego-free and positive culture has been something I continued to hear great things about. It feels like the business is about to embark on a whole new wave of growth and momentum, and I’m super excited to be a part of it.”
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