Marketing technology consultancy Anchora has released two new product offerings for the Australian market.
The first, LIFT, assists organisations in migrating their digital marketing activities to the cloud then the second, STITCH, creates cohesion between disparate solutions or applications, ensuring organisations get the maximum value from their market technology.
LIFT, which stands for Legacy Infrastructure Fast Transition, is set to provide organisations with a cost-effective path to AEM SaaS migrations, ensuring speed and accuracy of the process; something that is top of mind when it comes to marketing solutions as organisations move to a cloud-only infrastructure and leverage the latest cloud-first platform or solution stack.
Anchora CEO, Luke Evans said: “During the inevitable digital transformation and cloud migration process, many organisations require a product that ensures the migration happens quickly, cost-effectively, and with the least amount of pain and disruption. LIFT offers this specifically for the marketing department who may be using on-premise marketing technology solutions and are moving to a cloud-based platform.”
Anchora’s second product launch, STITCH, addresses the challenge of siloed and vacuous marketing systems & capabilities that may be working independently and without orchestration, and brings them together to create one single martech ecosystem.
Evans said: “Our new product, STITCH, allows digital marketing and advertising components to be ‘stitched’ together to deliver a seamless and consistent customer experience, building personal relationships, and driving advocacy.
“Data collected by each solution and application can now benefit all the other parts of the tech-driven marketing campaign.
“For example, an organisation may have one team that manages the website, another that manages the marketing automation platforms, a third that manages A/B testing and personalisation, and a fourth and fifth in other areas. We saw the challenges organisations faced with such siloed ways of working and developed a solution to address it, and STITCH brings these teams together to work as on."
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