Analytics platform Blitz has selected sell-side advertising company Magnite as its preferred supply-side platform (SSP).
Blitz is concentrating all programmatic deals through Magnite to offer advertisers easier access to the company’s omnichannel inventory including display and video.
Blitz offers a dedicated activity-tracking platform used by millions of gamers worldwide, including in the US, Canada, UK, Australia, South Korea, Japan, Brazil, and Germany. It offers performance insights and learning tools tailored to enhance the in-game experience for titles including Fortnite, League of Legends, and Valorant.
Blit's VP of revenue operations, Eddie Lee, said Magnite has been instrumental in helping the company grow revenue while consistently delivering an excellent user experience to the millions of gamers who use the Blitz platform daily.
"The Magnite team provides valuable insights and recommendations and helps us source advertising demand from premium relevant brands, allowing us to focus more on developing our core products and servicing gamers," he said.
Magnite's SVP of DV+ platform, Ashley Wheeler, said advertisers are constantly looking for avenues to reach leaned-in audiences and Blitz offers that through their unique inventory within immersive gaming environments.
“Advertisers looking to connect with a gaming audience find unparalleled opportunities through Blitz’s extensive and engaged user base," said Wheeler.
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