Analytic Partners has acquired Analyx, a marketing analytics software and services company with a focus on Germany and Switzerland.
Commercial details haven't been revealed.
This acquisition extends Analytic Partners’ penetration in Europe, and adds analytics and software development talent.
Analyx’s customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with 2,500 scenarios executed by customers over the last several years.
The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK.
“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective," said Nancy Smith, president and CEO of Analytic Partners.
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