Nike has turned to an 86-year-old Nun to front its latest “unlimited” brand ad.
The spot follows Sister Madonna Buder, or the “iron nun” as she's known. She got this nickname from racing in 45 ironman's.
For those who don't partake in sport, let alone ironman races, these events include 2.4 mile (3.86 km) swim, a 112 mile (180.25 km) bicycle ride and a marathon 26.22 mile (42.20 km) run, raced in that order.
This ad is the latest in a series, which Nike says is aimed to “hail both the everyday athletes and the champion athletes who push their limits daily — and who are poised to prove their unlimited potential this summer on the world’s largest stages.”
This isn't the first time the brand has pivoted away from traditional sports stars to feature in its ads, with the sports company using the 2012 London Olympics and its “Find Your Greatness” campaign to highlight everyday people pushing their limits even if that's running a few hundred metres.
This current campaign also shines a light on the story of Chris Mosier, the first transgender athlete to make the men's national team.
Traditional sporting stars are also highlighted throughout this campaign, with the brand launching a short-film celebrating how the USA Basketball men’s and women’s teams' individual strengths are amplified when unified in pursuit of a common goal.
Wieden+Kennedy has been creating the brand's unlimited series.
Tell us which ad is your favourite below.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.