Creative agency Amplify has teamed up with D&AD (Design and Art Direction) for the third year being apart of D&AD Shift.
D&AD Shift is a industry-led, free night school for self-taught creatives entering the advertising, design and creative industries from outside traditional education pathways.
In its evening last week, Amplify educated incoming creatives on the foundations and magic of brand experience and experiential marketing in the hope to expand the experiential creative pool in Australia.
D&AD foundation director Paul Drake said D&AD Shift's mission is to challenge the assumption that the best creative talent can only be found within certain universities, communities and those who have privileged networks.
"Creativity thrives from diverse minds and perspectives, and the only way this can be harnessed is by agencies and brands looking beyond the traditional access routes to get in," Drake said.
"With the continued support of our partners such as Amplify, the Shift Sydney program is connecting a growing wave of self-made creative talent to the industry.”
Amplify executive creative director Tim Baggott said he's been involved with D&AD Shift since 2016, in both London and Sydney.
"As someone who took an unconventional path into a commercial creative role myself, I truly see the value in Shift as a means for creative people to foster connections and fast track their knowledge and experience of the advertising industry," Baggott said.
"Amplify is delighted to continue to support this fantastic initiative by introducing the cohort to the brand experience space.”
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