A documentary from creative agency Amplify, featuring Australian creators, has investigated the creative practice of worldbuilding.
The film, called ‘escape into: the evolution of worldbuilding’, is directed by filmmaker, author and activist Bexy Cameron. The film features insights from 24 creators, brand leaders and cultural influencers from Melbourne, New York, London, Los Angeles and Paris.
The Australian creators and brands featured in the worldbuilding film are Audrey Bugeja from Sneaker Freaker and Dorothy Di Stefano of Moulton Immersive Art. Bugeja has more than 15 years of international experience as a multifaceted creative who represents Sneaker Freaker as managing editor and head of global communications and partnerships.
The film, which will also be aired on Amplify’s dedicated digital worldbuilding hub, will be followed by an eight-part series of short films deep diving into how worldbuilding operates in different spaces including film, music and fashion.
Gareth Davies, Amplify Australia managing partner, said worldbuilding is about taking a brand, product, or IP and putting the audience at the heart of it, and building a world around them.
"It’s about creating memories and immersive stories that create deep connections with collective communities and we’re excited by the prospect of working with our local client partners to help them discover the numerous benefits worldbuilding has to offer," said Davies.
Jonathan Emmins, founder and global CEO at Amplify, said from Marvel to Disney World and from Netflix to Fortnite, worldbuilding is a tool that writers, filmmakers, and entertainers have long used to create compelling narratives and environments for ideas, characters and stories to live in.
"As with much of Amplify's work, with worldbuilding we draw as much inspiration from the culture and creative communities as we do from pioneering brands," said Emmins.
"Whether they are local or global, to be discovered or already iconic, we believe these pioneers lead the charge and provide valuable lessons for brands embarking on their own worldbuilding journeys.”
A preview of the the film can be viewed here.
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