Attention measurement company Amplified Intelligence has opened a office in Sydney, with Daniel Lyas, VP customer success, first on the ground.
With headquarters in Adelaide, this is the company’s second commercial hub in Australia, and alongside offices in London and New York, is part of its strategy for servicing brands and agencies in key advertising markets.
The tech firm works with high-profile Sydney clients, including Foxtel Media, Meta, Omnicom Media Group, WPP, Publicis, and Dentsu. The new office will position the company close to this growing customer base of agencies, media owners and brands, allowing it to provide on-the-ground service and support.
Using artificially intelligent (AI), deep learning algorithms, Amplified Intelligence provides reliable, scaled insight into ad performance, across environments, based on true human attention.
The company’s suite of best-in-market attention products service customers across the full media buying process – from planning and trading to verification.
Lyas said: “Having ‘feet on the street’ in Sydney is key to the global growth of the business and developing our customer relationships long-term.
“As our attention technology suite continues to grow and evolve, I’m looking forward to undertaking customer success activities, running workshops, and spending more face-to-face time with our product users.
"This second office will help ensure our clients in Australia get the maximum value from what Amplified Intelligence has to offer.”
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