Financial services company AMP, in collaboration with Thinkerbell, has unveiled its a new website and enhanced digital customer experience (CX).
The redesign serves as a new home for AMP’s banking, superannuation, and retirement solutions, marking a key milestone in the brand’s commitment to empowering customers.
AMP head of digital and customer Bonnie Thorn said the work brings the brand to life with a dynamic, customer-first approach.
"It offers seamless navigation and streamlined content, making it easier for our customers to find the information and services they need to take control of their finances and create their tomorrow," Thorn said.
Thinkerbell executive CX tinker Reece Ryan said this launch represents an important shift for AMP.
"We’ve leveraged the principles of measured magic, working hand-in-hand with AMP to build a digital gateway that brings their vision to life - empowering customers, streamlining experiences and setting a benchmark for the financial services industry," Ryan said.
Credits:
Creative agency: Thinkerbell
Client: AMP
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