Global advertising technology company Amobee has announced a partnership with data business HYP to give marketers and agencies access to one of Australia’s largest audience database for targeting and analytics across all screens, including out-of-home (OOH) and connected TV (CTV).
This partnership also gives marketers access to a solution that is both 100% cookie-free and privacy compliant.
Based on HYP’s internal data, brands that have allocated 8-15% of their media spend on HYP’s targeting and measurement solution have seen an increase in outcomes of 30% or more.
“With the imminent demise of third-party cookies, it is important for us to integrate with data providers that are future-proofed,” Amobee Australia and New Zealand vice president of sales Andrew Dixon says.
“HYP’s priorities are aligned with ours at Amobee and we are extremely excited to make their data available to our partners and clients.”
HYP managing director APAC Yun Yip says the company looks for partners that have a "strong" value exchanges with their customers.
“Amobee’s strong foothold in the region made them a natural partner for HYP as they support our mission to make the complex task of applying data for marketing easy, portable and insightful," Yip says.
HYP’s 1,500+ audience segments, which are recategorised daily, are now available for activation on the Amobee platform.
Within the next few weeks, HYP will also be exclusively launching a data partnership with Amobee, which will be ID free to further deliver sustainable and incremental outcomes for customers.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.