Integrated marketing agency Always Human has been appointed to head social media, influencer marketing and PR in Australia for global probiotic yoghurt brand, Activia.
Always Human will provide services including integrated social media and communications strategy, channel management, media relations, as well as both ambassador and influencer strategy and management.
Always Human CEO Josh White said the team is passionate about creating meaningful campaigns for brands that champion healthier lifestyles.
"We look forward to working closely with Activia to bring their message of gut health to an even wider audience in 2025 and beyond," he said.
Activia Australia's senior brand manager, Yousra Ayad, said the brand is excited to work with Always Human to further strengthen its commitment to promoting healthy guts across Australia.
"Their creativity and experience in delivering impactful campaigns make them the ideal partner to help bring Activia’s brand values to life in fresh and engaging ways," said Ayad.
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