Independent creative communications agency alt/shift/ has launched a behaviour change arm.
The team is spearheaded by full time behavioural scientists and supported by specialist PR and account staff with extensive experience across the government and for purpose sectors. alt/shift/ also has a fully integrated creative and content team, which allows for complete in-house campaign development.
Senior planner and behavioural scientist Kate Napoli leads alt/shift/’s strategic planning team and is involved in developing all responses to behaviour change briefs.
Supporting her is Maddy Chambers, research & insights executive.
Napoli: “There’s often a disconnect between academia and those on the ground who are executing behaviour change campaigns.
"We're bridging that gap by thoroughly researching motivators, barriers and biases so we can work in partnership with clients to deliver clear, compelling and effective campaigns."
alt/shift/ co-founder Anton Staindl: “The most exciting aspect of this offering is that it’s firmly grounded in behavioural science.
“There’s no guesswork. Everything we do is based on genuine behavioural insights. When we combine that level of academic rigour with our team’s creative capability, we can deliver campaigns that have measurable outcomes and drive genuine change.”
alt/shift/ co-founder: “We’ve had behaviour change clients like the Victorian Transport Accident Commission from the day we launched the business six years ago, and our continued growth in this area now warrants a dedicated offering,” Elly said.
As part of its expansion, alt/shift/ has welcomed group account director Guy Sigley. With nearly 20 years’ experience in the government and education sectors, Guy brings a unique client-side lens to the behaviour change team. He has worked for the Department of Defence, Country Fire Authority, WorkSafe Victoria and Monash University.
Sophie Truter, who has been with alt/shift/ for two-and-a-half years, has been promoted to senior account director in the behaviour change team. She has led campaigns targeting waste reduction, mental health, and road safety. She also brings significant corporate experience to her role, having managed accounts for some of Australia’s biggest brands.
Also joining the agency is senior account manager Lauren Everett who has worked at Think HQ and Haystac dentsu across a range of research-led not-for-profit and government campaigns for clients including the Dylan Alcott Foundation, The Australian Institute of Family Studies, Department of Health, and Department of Premier and Cabinet (Victoria).
The launch of the behaviour change team follows significant growth for the agency, which now has offices in Melbourne, Sydney and Brisbane.
Clients include the Department of Education and Training Victoria, the Dylan Alcott Foundation, VicHealth, the federal Department of Industry, Science & Resources, Optometry Australia, and Federation University.
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