Creative communications agency alt/shift/ has promoted four team members to newly created roles in its senior management team.
Co-founder Elly Hewitt has stepped into the role of National CEO leading Sydney, Melbourne and Brisbane offices, with Sam Vassos and Andie Crawford moving into managing director roles of Melbourne and Sydney, respectively.
JJ McPherson has been promoted to general manager in Melbourne, after returning from maternity leave this month.
The appointments are off the back the launch of the Behaviour Change offering and new business wins including Mondelez, Catch.com.au, Treasury Wine Estates and Tourism and Events Queensland’s project for the FIFA Women's World Cup out of Sydney, Melbourne and Brisbane respectively.
National CEO Elly Hewitt said: “Our agency’s growth and client wins come down to the experience, creativity and capability of our team. The appointments recognise their growth and success and importantly have created opportunities and pathways for our next generation of leaders to grow.”
“Our retention of staff is something we are incredibly proud of at alt/shift/ and it directly contributes to our phenomenal client retention track record.
"The two are inextricably linked and we know by delivering this new structure it will only further our continued success."
Vassos - one of alt/shift/’s co-founders - will work closely with McPherson and the creative, strategic and social teams who are currently working alongside Boost Juice, TAC, AFL, Treasury Wine Estate Federation University and Bakers Delight.
Vassos said: “When we entered the market in 2016 our point of difference was ensuring creative and strategic thinking underpinned all of our work, so we invested early in a team that could sit alongside our comms specialists to deliver campaigns anchored in this ethos.
"Flash forward seven years, our creative and strategy team has tripled, we have an in-house content production capability that allows us to conceive and execute integrated campaigns across all three offices."
Crawford has spearheaded the growth of alt/shift/’s Sydney office, landing blue chip retained clients Mondelez, Air New Zealand, Grill’d and Boody.
"It’s been four years since we opened our Sydney office. From humble beginnings but with great ambition to deliver outstanding work in Australia’s largest market, alt/shift/ is now a respected agency in Sydney," said Crawford
"The quality of work that we have delivered alongside the culture and initiatives we have developed and nurtured have led to a high-performing team of nine full-timers - and together we do work we love for clients we love.
"Our exceptional consumer and lifestyle credentials have served to establish us here in Sydney, with even more big names to come."
McPherson - joined alt/shift/ in 2017 and has moved through numerous roles before stepping into GM of Melbourne. With a key focus on Melbourne and national consumer clients, she’ll continue to lead retained and project clients whilst working closely with the management team on the operations of the business.
alt/shift/’s long-term and retained clients include Mazda, Bakers Delight, Origin Energy, Mondelez, Air New Zealand and Officeworks, alongside projects with Department of Education, TAC, Federation University, MYOB, Keypath, AFLW, REA Group, Grill’d and Boody.
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