Alpha Digital appoints University of Queensland's Al Jury CEO

By AdNews | 30 January 2023
 
Al Jury

Independent marketing agency Alpha Digital has appointed Al Jury CEO, returning to the agency after helping its launch in 2011.

Jury’s most recent position was chief HR officer at University of Queensland for the past five years. Prior he was vice president in the UK, USA and Norway at energy company Equinor. 

Jury’s experience in the technology sector dates back to the mid-1990s, where he was engaged as a web developer on some of Australia’s largest websites including the department of defence, Australian electoral commission and department of foreign affairs and trade. He went on to establish one of the leading web design agencies at the time, Alfresco, with his brother Llew Jury (now of Sprint Ventures).

The news comes following founder Matt Cooper returning to the agency in the MD role in December. Cooper first met Jury when he was hired into Alfresco in the late 1990’s, together they helped to grow the agency.

Al Jury said: “A lot has changed for both Alpha and I since Matt and I first founded the company back in 2011. The agency has grown to one of the most well-regarded in its field and has an amazingly talented team.

"I’m hoping to take my experience in scaling independent agencies along with digital transformation of large organisations, and apply those learnings to a business like Alpha with a healthy client-roster.”

Matt Cooper said: “Al is able to see things others can’t. He is specialised in human centred design and data analytics, and as a Psychologist he is able to tap into his background to transform companies at every level. 

“Not only will he be able to do that for Alpha, a role he’s way over-qualified for, but our clients will see the benefit immediately, I’m sure. After having someone like Sam who knew the business from the outset, we’re so lucky to get back one of the original people who helped set out the vision for the agency.

"And with Al we have someone who has found success digitally transforming businesses repeatedly across many sectors over the past three decades.”

Al Jury starts back at Alpha Digital February 6.  

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