Almost 13 million people read about property online in October, up 2.9% on the month prior, according to data from Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.
Other key topics include the Voice referendum, NRL grand final, the Hamas Israel war and the untimely deaths of Friends star Matthew Perry and comedian Cal Wilson.
Consumption of online news content hit 20.3 million for the month of October.
The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
news.com.au topped the rankings for the 10th month in a row.
In the Homes and Property category, the property search sub category rose by 3.4% in October as the Spring buying and selling season moves into full swing, with more than 12.3 million Australians using a property search website or app last month.
Almost all (98%) of the property search sub category audience is looking at residential property, evidence that the housing bubble in Australia is showing no sign of bursting despite interest rate rises.
Women were more likely to be using residential property search websites and apps in October and spent almost twice as much time per month searching than men, spending over an hour a month on average.
People aged 25 and over were more likely to be using residential property search websites and apps, with those aged 65 and over spending the most time. The over 65s were also more likely to be using commercial property search sites and apps, with Boomers looking at their existing and new property investments in the residential and commercial sectors.
The Homes and Property category brands’ ranking during October 2023 by online audience size.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.