Digital marketing agency Alley has added three retail and health brands to its Australian client portfolio.
The additions follow a period of strong growth for Alley that include its recent expansion of capabilities to focus on full funnel performance and helping brands do more with less.
Alley has been engaged to deliver full funnel digital marketing campaigns by a third Amer Sports brand, high performance outdoor apparel leader Arc’teryx, following a year of strong campaign outcomes with Amer Sports brands Salomon and Wilson.
Amer Sports head of digital APAC, Nicholas Dion, said the company is proud to expand its partnership with the team at Alley.
"The agency has proven its ability to deliver campaigns that go beyond media and link campaign performance with our commercial goals. Alley has become an integral part of our Amer marketing team," said Dion.
Alley also welcomes to its client portfolio Hexclad, a hybrid cookware company headquartered in America that is backed by celebrity chef, Gordon Ramsay.
Utilising Alley’s American and Australian market knowledge, Hexclad has enlisted Alley to launch the brand in Australia, a partnership that reflects Alley’s history of helping innovative retail brands elevate their market presence and maximise customer conversion on a global scale.
Instant Consult has also engaged Alley to execute a full funnel digital marketing program to increase brand awareness and drive consultation growth. Instant Consult provides a seamless platform for consumers to book online video consults with experienced medical professionals 365 days a year Australia-wide.
Alley’s recent client wins follow a transformative period for the agency, which included a merger with Innovate Online in May 2023 to become one of market’s most comprehensive customer acquisition and retention businesses.
Nick Lavidge, CEO of Alley, said the client wins are a recognition of Alley’s unmatched ability to deliver precision-focused campaigns that go beyond media and deliver tangible commercial outcomes for clients.
“In this period of global growth for Alley, we’re excited to work alongside these three innovative retail and health brands to grow their market presence in Australia and attract high quality customers," said Lavidge.
“At a time where many companies are under immense pressure to prove the commercial returns on their campaign spends, Alley is proud to work with the world’s top brands in driving spend-efficient campaigns that grow brand while ensuring every marketing dollar drives impact for the business.”
Alley continues to expand its footprint in Australia and the US, with a team of more than 100 and offices in Sydney, Melbourne and Los Angeles.
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