Performance agency Alley has appointed Taylor Murray, former head of digital at Amart, as the newly created head of growth to further scale the business.
The agency, on the back of Nunn Media’s acquisition of Alley last year, has been increasing its service offerings.
Murray led e-commerce, digital and direct marketing at Amart after spending more than four years at Super Retail Group overseeing digital for brands including Rebel, Supercheap Auto and BCF.
Nick Lavidge, CEO of Alley Group, said: “To successfully acquire and retain customers, brands need a lot of different disciplines beyond just paid media, such as organic media, creative, etc. They all need to work symbiotically together and that’s the power of what we’re offering our clients at Alley.
“What attracted us to Taylor was her diverse skillset and client-side experience, marrying all these various disciplines together for success.”
Murray said: “Having spent my career to date on the client-side, I understand the importance of having all your marketing efforts working cohesively.
“What attracted me to Alley was their reputation in the market for consistently growing brands with their unique approach to customer acquisition and retention.
“Looking forward, there are still so many opportunities to grow our clients' business and I’m looking forward to sharing my knowledge, as well as developing Alley’s new business, reputation and partnerships.”
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