Independent media agency All About Media marks its 20th anniversary this year.
Since its founding in 2005, the full-service agency has delivered results-driven media campaigns for local, national, and global clients.
“I am so proud to be part of the Australian media industry and even prouder of our team who have earned a reputation for integrating innovative media solutions with marketing insights and a strategic business view,” founder and current director at All About Media, Daniel Atai, said.
“Ultimately, it’s always personal - we delve into the heart of every brand and ask questions that enable our clients to trust us with their campaign and we’ve continued to do that for 20 years now.”
All About Media found early success by adapting to the shifting industry landscape to provide an innovative media buying strategy.
For example, All About Media launched ViewSpotter, becoming one of Australia's first independent agencies to adopt in-house programmatic advertising. The platform improved campaign efficiency, targeting accuracy, and reduced costs for clients.
“Digital media changed everything,” Atai said.
“Real-time updates and targeted audience insights provided a level of precision that traditional media couldn’t offer. From the start, our mission has been to guide clients through these changes with innovative, measurable solutions, whether that means adopting programmatic media tactics, automation (including now AI) or navigating the rise of social media platforms.
“By embracing programmatic advertising early, we set the standard for efficient, measurable campaign success, and that remains a core focus today.”
This focus on innovation in media buying remains a core of All About Media’s business strategy going forward.
“As the media landscape continues to evolve, we remain committed to fostering a culture of media innovation, technological adaptability, and a dedication to client service,” Atai said.
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