Independent agency Today the Brave has appointed Alistair Pratten head of production.
He brings a diverse skill set to the agency having worked across everything from live TV, promos, documentaries, commercial, online content, post production and animation.
His roles have included head of broadcast for The Works Sydney, executive producer for the Editors and most recently national head of production for Wunderman Thompson overseeing the production offering of three offices nationally.
"As we supercharge our growth at Today the Brave, it became clear there was a need for a best-in-class production capability to steer the ship for our client’s ambitious campaigns," says Today the Brave’s founding partner, Jaimes Leggett.
"Bringing Alistair into the fold was a no-brainer and he has already demonstrated his ability to seamlessly drive a number of complex, integrated projects."
Pratten has already led the production of key work with clients including HOYTS, News Corp and Zambrero.
“It’s incredibly exciting to be part of an agency growing from the ground up, and to have the freedom to transform their production offering through both traditional and non-traditional formats," says Pratten.
"The hunger to be brave is a driving force in the team, and I'm relishing the opportunity to work with such a diversely talented set of individuals; a combination that is already achieving great results for our clients."
Since the indie agency entered the scene in 2022, Today the Brave has worked with clients including Carnival Cruise Lines, True North, Zambrero, Coposit, News Corp, the University of Sydney, HOYTS, AMP North and Mercury Capital.
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