Alison Izzo has joined Are Media as head of digital strategy and implementation and Elise Wright has been appointed social media strategy manager.
Izzo will be responsible for driving best practice digital content strategy and digital content creation, playing a key role in steering the company’s transformation to an omnichannel content business with strong content commerce capabilities. She will report to Agnieszka Hatton, director of content and commercial .
Izzo was most recently digital and beauty director at News Corp’s Body+Soul, and before that, she held senior digital and hybrid editorial roles at Stellar, JONES, Harper’s BAZAAR, ELLE and Cosmopolitan. She started her career with Are Media 20 years ago as part of the editorial team at magazines Cleo and Dolly, before making an early transition to digital by joining PopSugar in its launch phase in Australia.
Wright will help lead Are Media’s social strategy, growing social followers, increasing social engagement with its brands and ensuring social media is baked into the company’s content commerce strategy. She will report to Erica Stewart, director of business development.
Elise also returns to Are Media after first starting her career as senior strategic planner across Cosmopolitan, Harper’s BAZAAR, Woman’s Day, The Australian Women’s Weekly and more. Most recently, she held digital marketing and social media roles in New York City, and before that was social media manager at Google NYC and M&C Saatchi Sydney.
Are Media CEO Jane Huxley said she knows the duo will make a great contribution to the business.
“We have a clear ambition: to make Are Media the leading omnichannel content company for Australian women, with strong content commerce capability," said Huxley.
“Given our extraordinary content and our highly engaged audiences, the content commerce opportunity is uncapped. We have enormous reach across our entertainment brands, and high intention through lifestyle, beauty and homes brands."
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