Alex Bruce-Smith has been appointed head of editorial at youth publication PEDESTRIAN.TV starting early November.
Bruce-Smith brings more than a decade of experience in digital media to the role, including two years as PEDESTRIAN.TV’s deputy editor. Most recently, she was heading up the digital teams of ELLE and Marie Claire Australia as the digital managing editor.
"I’m thrilled to be returning to the brand, transforming how it speaks to (and more importantly, with) Gen Z in the ever-shifting digital media landscape," she said.
Sarah Michael, publisher of Pedestrian Group, said Bruce-Smith has the unique set of skills and experience.
"Her strong digital newsroom experience, knack for a spicy headline, and strategic thinking make her the perfect person for the gig and I’m thrilled for her to return to the team in this role," she said.
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