Independent media agency Alchemy One had appointed Sarah Kent as business director.
Kent will be responsible for delivering transformative marketing solutions for client partners and will be critical in the continued growth and development of the agency’s strategy and planning team.
Kent has 11 years’ experience across connections planning and client partnerships, having worked in senior roles for OMD Australia, Carat Australia and mSix&Partners. She comes to Alchemy One from a client partner role at Mindshare where she was instrumental in building and nurturing the planning community, as well as leading her account group.
At Mindshare, Kent was key in developing award-winning work with many clients, including Huggies’ “parent-faming”, Kimberly Clark, IAG, EA Games, Freedom Furniture and Woolworths Insurance.
Alchemy One group business director, Huong Nguyen, said: “We are thrilled to have Sarah join us at Alchemy One. She is an incredible talent who has the heart and head of a planner.
“Her passion for the industry and drive to deliver market-leading solutions with care and empathy for our clients is second to none. Sarah is the perfect addition to the Alchemy One team, exemplifying Alchemy One’s positioning of ‘radical transformation. unrivalled impact’.”
Kent said: “It is not every day you are able to combine your personal passions with not only your agency, but your clients as well.
"To be in an environment that nurtures and pushes everyone to do their best work for themselves, and the world around them, is something I am excited to be a part of. I cannot wait to see what exciting things we will produce together at Alchemy One.”
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