Alchemy One has appointed John Phung as data & analytics director.
Phung will be responsible for shaping and delivering data and media solutions for the agency’s client partners, utilising his experience in data strategy and insights.
Phung joins the independent media agency from AKQA where he was instrumental in establishing its CRM Optimisation program, innovating CX journey-focused marketing campaigns, revamping best practice reporting, and laying the groundwork for measurement framework guidelines.
His experience is extensive and diverse, having worked across various industries with high-profile clients such as KFC, Mitsubishi, Samsung, Westpac, Tourism Australia, and Woolworths.
Alchemy One managing director Joel Trethowan said the team is thrilled to welcome Phung with his extensive experience in data marketing strategies and record of delivering impactful customer marketing insights.
“We are excited to provide John with the freedom to shape and establish guidelines that drive results while making a positive impact on people and the planet," said Trethowan.
"With his innovative mindset and collaborative spirit, we are confident that John will contribute to deliver exceptional data and media solutions for our client partners.”
Phung was inspired to join the team at Alchemy One due to its B Corp certification, a commitment to improving societal and environmental practices.
Phung said it's a rare opportunity to work in such a collaborative team where everyone has the attitude to try new things and be innovative in pushing the boundaries in how they operate in the ever-changing technology and data landscape.
"I’m looking forward to really getting stuck in and delivering amazing data and marketing outcomes with our client partners at Alchemy One," said Phung.
Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Vialto Partners, Independent Living Assessment, Australian Conservation Foundation, Fossil Ad Ban and Biennale of Sydney.
Phung’s appointment is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.