Havas Media Australia has promoted Alastair Baker to chief planning officer, a newly created role.
Baker, previously head of planning, has a 15 year career, working across media, creative and digital agencies in the UK and Australia. He has worked at agencies including Dentsu X UK, Vizeum UK and iProspect (a Dentsu company) in Melbourne.
“I’m energised by Havas’ investment in technology and data to deliver best-in-market solutions for clients," Baker said.
"This new role is an exciting part of that commitment and a personal chapter I’m looking forward to greatly.
"It’s an unprecedented opportunity to work with clients to help them better understand their customers’ behaviours across the entire purchase journey and deliver effective growth solutions.”
Virginia Hyland, CEO Havas Media Network, said marketers are feeling the loaded pressure to do more with the same or lower budgets.
"Our goal is to simplify the complicated for them," she said.
"This challenge creates an opportunity for Alastair to develop customer solutions that enable clients’ businesses to deliver meaningful growth through understanding how to best utilise content in the most effective media channel and deliver influential always on engagement.
"Alastair’s role will mean that Havas Media continues to transform into the agency that is needed by marketers who are constantly faced with new challenges on a daily basis. He is such a talent, and we are excited to elevate him as a pivotal leader.”
Baker will start his new role effective immediately and will introduce an integrated Converged planning process and improved data and tool strategy.
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