Creative agency Akcelo and Starward Whisky have collaborated to deliver an activation at Bennelong Lawn, transforming the typical whisky tasting into an adventure.
The Starward Flight merges storytelling and sensory immersion through a custom-built 12-seater theatrical pop-up.
With no bartenders in sight, the Starward Flight invites guests to explore the depths of Starward’s whisky offerings guided solely by a 360-degree sound experience and visual cues, integrating automatic dispensing technology for a futuristic tasting journey.
Akcelo group creative director Louise McQuat said the agency set out to create an experience that not only told the Starward story but also reflected the innovative spirit of the brand.
"Bringing the projections to life was a creative opportunity that we fully embraced, using immersive technology to engage all the senses," she said.
Credits
Client - Starward
Global Marketing Director - Steph Jericevich
Global Communications Manager - Emma Day
CEO - Simon Marton
Founder - Dave Vitale
Creative Agency - Akcelo Melbourne
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