Strategist Sean La’Brooy is returning to Australia to join the independent brand experience agency Akcelo as group strategy director.
Spending the last five years at Droga5 New York in a series of senior strategy roles, La’Brooy has worked on defining the global brand strategy for Meta, to Super Bowl spots for Molson Coors, and multiple high-profile global pitch wins including Xbox, Levi’s, Coors Light and Tourism Australia.
Prior La’Brooy spent three years at JWT working with Akcelo strategy partner Simon McCrudden.
McCrudden said La’Brooy fuses data-driven thinking with expansive brand and creative strategies.
"He is always looking beyond traditional ways of thinking to deliver effective solutions for clients across all touchpoints. He also makes a mean martini," McCrudden said.
As group strategy director La’Brooy will work across Akcelo’s Australian and North American offices and global client roster, including McDonald’s, TikTok and Asahi Beverages.
La’Brooy said he is thrilled to be joining Akcelo after years of admiring their approach.
"It’s fantastic to be back on home soil and be given the chance to help drive their continued success," La’Brooy said.
Akcelo chief strategy officer Dave Di Veroli said the agency is incredibly excited to bring home some top global Aussie talent.
"Sean’s experience and perspective will help further deepen our strategic capability and unlock new ways of working with our clients," Di Veroli said.
Akcelo CEO Aden Hepburn said this role is a key investment to meet new and existing client needs.
"Sean’s wealth of experience, list of accolades and fantastic reputation is a great boost to Akcelo’s firepower as we continue pushing our brand experience model to new creative heights and strategic depths," Hepburn said.
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