Akcelo has brought the pre-mix alcohol brand Minus 196 to life at LIV Golf Adelaide, delivering a brand experience - 'Minus 196 Konbini' - inspired by Japan’s iconic convenience stores (Konbini) and Tokyo’s vibrant nightlife.
The pop-up bar transformed the LIV Golf fan zone into a space designed to deliver a high-impact sensory experience, blending functional, minimalist design with playful elements that encouraged discovery.
Central to the activation was an interactive space filled with oversized lemons, offering visitors an environment to enjoy their Minus 196 drinks, as well as the Konbini Cart, a custom-designed golf cart parked in the Konbini 'car park', providing a photo opportunity for attendees.
Suntory Minus 196's group marketing manager Nishant Samuel said Akcelo did an incredible job bringing the Japanese heritage to life in a way that resonated with the audience at LIV Golf.
"Creating a memorable experience that captured the essence of our brand," said Samuel.
Akcelo CEO Aden Hepburn said every detail of the Konbini activation was designed to reflect the bold, innovative spirit of Minus 196.
"We wanted to draw visitors in with incredible visual storytelling and a seamless user experience, bringing the brand’s personality and flavours to life," he said,
Credits:
Client - Suntory -196
Agency - Akcelo
Food Provider - Yuna
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