Brand experience and innovation company Akcelo has been appointed by the Transport Accident Commission (TAC) to deliver a road safety campaign aimed at motorcycle riders, launching at the upcoming 2024 Australian MotoGP.
The engagement will also see Akcelo spearhead a highly targeted, interactive event activation at the MotoGP for riders to reinforce the campaign message and build engagement with the rider community.
Akcelo's brand strategy partner Simon McCrudden said the need to drive behaviour change for Victorian riders and increasing their use of protective clothing is paramount.
"Riders represent under 4% of all registrations, but account for 25% of serious injuries and 18% of deaths on the road," he said.
"This brief is one we are excited to partner with TAC in helping solve."
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