F1 Australian Grand Prix
Brand experience and innovation company Akcelo has launched a campaign and activation for Victoria's Transport Accident Commission (TAC) at the Formula 1 Louis Vuitton Australian Grand Prix.
The initiative aims to encourage Victorians to check the safety rating of their vehicles at howsafeisyourcar.com.au.
The ‘fun and attention grabbing’ campaign launches on social media and includes both out of home and an on-ground activation, offering interactive learning experiences designed to foster both awareness and behaviour change.
Akcelo managing partner Jon Kenyon said the agency is excited to be partnering with TAC to help launch this initiative in collaboration with the AGPC at such a globally celebrated event.
"The Australian Grand Prix provides the perfect environment and audience to share critical road safety information in an engaging way," Kenyon said.
"We look forward to delivering an experience that is as informative as it is memorable."
Akcelo brand strategy partner Simon McCrudden said while Victorians are drawn to the high-speed thrills and cutting-edge technology showcased at The Australian Grand Prix, it’s also an ideal moment to encourage them to consider their own vehicle’s safety.
"This campaign is all about ensuring that every journey is as safe as possible," McCrudden said.
TAC head of community Jacqui Sampson said the partnership with Akcelo brings vehicle safety into focus, showcasing the life-saving impact of key safety features in a dynamic and interactive way.
"Our goal is to enhance community awareness of these critical features and make it easier for people to access the information they need to make informed, safety-first choices," Sampson said.
This campaign is a key part of TAC’s broader effort to drive behaviour change and promote safer driving practices across Victoria.
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