Online payments company Airwallex has launched an out of home campaign with oOh!media.
The key creative concept -- You don’t need a bank to run your business -- challenges the idea that traditional money management systems are the only option to support business financial needs.
The campaign, appearing on billboards, office advertising and digital channels across Melbourne, aims to communicate how Airwallex can empower local small and medium-sized (SME) businesses to grow without borders, while managing costs.
“The campaign aims to transform how organisations see their financial services provider; from a mechanism for managing funds and making payments, to a catalyst for business growth and success across borders.” said Brendan Connaughton, growth marketing lead at Airwallex.
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