Services marketplace Airtasker has started the new year with a new look, created in partnership with branding agency Koto.
The brand identity has evolved from 2012's subtle lilac as the brand was introduced to the market, to 2016's sophisticated turquoise as it expanded which leads into a bold new electric blue to encapsulate the determined spirit of 2023.
As the brand moves into its 11th year in market, this blue identity has been created to embody the spirit of the international Airtasker community.
Chief marketing & commercial officer, Noelle Kim said: “Airtasker has been a local services marketplace for over 10 years in Australia. And now, as we plan for serious global expansion, we have a design that represents our future, and the future of our community.
“The creation of our bold Airtasker blue reflects everything we love about our community; their energy and let’s-get-it-done attitude. Colours and motion convey a lot about a brand and we updated our logo and Airtasker blue to convey a message beyond trust - it is the leap off the page energy of our community."
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