Courier service startup Sendle has recruited former Airbnb marketer Eva Ross as its chief marketing officer.
Ross replaces Craig Davis, the former creative boss of JWT and Publicis Mojo, who steps into a new role at Sendle, remaining a close advisor of the business as Ross takes the marketing reins.
Ross has spent the last six years at Airbnb, having most recently headed up its Asia Pacific marketing operations and strategy.
In her role as CMO, Ross will guide Sendle's next stage of growth as it looks to expand nationally and internationally through strategic partnerships, like the recent deal with global ecommerce and shipping giant Pitney Bowes.
She tells AdNews she's excited to be a part of a growing start-up again now that Airbnb has increase its size ten fold since she joined in 2012.
"Sendle’s unique business model has brought integrity and humanity to the parcel industry. Its fast expansion in Australia is proof that it ‘gets’ what small business owners need to thrive. Growing a community of micro-entrepreneurs at Airbnb equipped me with an understanding of the challenges small businesses face and the support they need to carry out industry changing work," she says.
“Seeing what Craig and the team have achieved in three short years made my decision to join Sendle a very easy one. We are about to enter a period of unprecedented growth and I can’t wait to champion small business, a community that bustles with creativity and where the best ideas win."
She credits Davis for the pivotal role he's played in the company he co-founded three years ago, achieving a string of accolades for Sendle including taking on Australia Post in a landmark IP court case to challenge the monopoly and most recently launching Sendle’s first brand campaign: “Why Post when you can Sendle?”.
Davis says he's confident Ross will take the new business to new heights as he steps back to shape the wider Sendle business and takes on a new role, teaching a leadership program developed at Google.
“Sendle has achieved tremendous success in its first few years and all the building blocks are there for accelerated growth. It fills me with great pride that talented people like Eva want to join and make an impact above and beyond what we’ve built," Davis says.
Ross is the latest big name talent to join the team, most recently following Apurva Chiranewala, head of growth and former head of shipping at eBay Australia, and Helen Souness, on Sendle’s board of directors and former managing director of Etsy Australia.
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