Andy Holford .
The Australian Influencer Marketing Council (AiMCO) has received more than 250 entries for its 2024 awards.
Multiple submissions also received for three new categories: Best Creator Podcast, Best Gifting Campaign and Best Talent Agency.
This year’s judges include marketing and brand specialist and former SCA Chief Marketing Officer, Nikki Clarkson, PepsiCo Head of Media and Digital ANZ, Gill McHattie, Paramount+ Vice President of Marketing and Growth, Louise Crompton, Tourism Australia Head of Global PR and Advocacy, Nicole Foster, MCoBeauty Head of Influencer Marketing, Beci Mamo, Luxury Escapes Head of Social Engagement, Eugene Loane, ELY Marketing Founder and Chief Marketer, Elysha Stephens and Lion’s Cultural Collaborations Leader, Andie Tickner.
AMAA board director, 2024 judge and KINESSO chief product officer/senior vice president - operational excellence, Andy Holford said the continued popularity of the Awards highlights the critical role influencers play in driving results for brands.
"The wide range of entries—spanning industries that may have once hesitated to embrace talent—shows growing market confidence within the frameworks and guardrails championed by AiMCO members," Holford said.
“It has been a privilege to judge so many case studies that demonstrate business-wide impact and showcase creative brilliance and platform nuance. Australia continues to lead the way in influencer marketing, and I’m excited to celebrate the exceptional talent and achievements in February.”
Awards finalists are due to be announced in November with winners unveiled at the official awards ceremony in February.
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