The Australian Influencer Marketing Council (AiMCO) has revealed the finalists for its 2024 AiMCO Awards.
A total of 127 finalists have been selected from the hundreds of entries submitted.
The AiMCO Most Influential Creator Award and the AiMCO Most Influential Industry Award, the top awards of the night, will be chosen from the winners across the industry and creator categories.
The awards will focus on the theme of The Creator Influence this year, acknowledging the significant power of creator campaigns, and their place in the broader marketing industry.
Three new categories have been added to this year’s awards: Best Creator Podcast, Best Gifting Campaign and Best Talent Agency.
This year, AiMCO recruited a panel of around 100 industry experts to judge the award submissions, including PepsiCo head of media and digital ANZ Gill McHattie, Paramount+ vice president of marketing and growth Louise Crompton, Tourism Australia head of global PR and advocacy Nicole Foster, MCoBeauty head of influencer marketing Beci Mamo, and Lion cultural collaborations leader, Andie Tickner.
The awards, now in their fourth year, are set to culminate with a special event next February, where the winners will be announced.
AiMCO board chair and social law co-founder Tegan Boorman said the 2024 AiMCO Awards have already proven to be their biggest yet with a record number of entries submitted across all categories.
"The high calibre of entries really highlights the momentum we are seeing in the influencer industry and the crucial role content
creators play for many brands’ marketing strategies," she said.
"I am looking forward to celebrating them all on awards night. Congratulations to all of our finalists.”
AiMCO managing director Patrick Whitnall also thanked their judges and sponsors for helping to make the awards "bigger and better" this year.
The 2024 AiMCO Awards’ Premier Partners are GroupM and Hello Social, Major Sponsors influencer marketing technology service Fabulate, and management service Talentpay, along with gifting sponsors Colgate, Madebox Co. and Sticki.
Creators:
Best Food & Beverage Creator
• Chebbo, Amplify
• Lily Huynh, Mushroom Connect
• MyNonnaFina, BornBred Talent
• Tom Smallwood, Amplify
Best Beauty, Fashion & Style Creator
• Elle Ray, MAXCONNECTORS
• Ginger & Carman, Mushroom Connect
• Hannah Collingwood English, One Daydream
• Kayla Thomas, JR Management
• Onella Muralidharan, Icon Management
Best Comedy & Entertainment Creator - sponsored by Hello Social
• Jackson Field, Neuralle
• Kick it Forward, Neuralle
• Lana Kington, Day Management
• Macfarlane Bros, Neuralle
• Rhylee P, JR Management
Best Gaming/Streamer Creator
• AussieAntics, Click Media
• Elysa
• Jordan Barclay, Spawnpoint Media
• Norris Nuts
• Taz & Alessia, BornBred Talent
Best Home/Lifestyle/Travel/Auto Creator
• Adrian Widjy
• Brad Canning, Amplify
• Brooke Styles, BornBred Talent
• Lily Huynh, Mushroom Connect
• Luke Moore, Ivy Talent Co
Best Family/Parenting/Pets Creator
• Clayton’s World, JR Management
• Matty J
• Norris Nuts
• Princess Honeybelle
Best Health/Fitness/Sport Creator
• Lambros Army, BornBred Talent
• Sam Fricker, Amplify
• Sinead Hegarty, Hoozu
• Tina Rahimi, BornBred Talent
• Tom Baulch, One Daydream
Best Business/Finance/Insurance/Telco Creator
• Bridey Drake, BornBred Talent
• Taz & Alessia, BornBred Talent
Best Podcast Creator
• Basically Besties, Amplify
• Beyond the Bump, Day Management
• Dan Does Footy, The Gifted Group
• Luke & Sassy Scott, Mushroom Connect
• We Got The Chocolates, BornBred Talent
Best Up & Coming Creator – sponsored by Hello Social
• Bundun, Click Media
• Elena Téa, Day Management
• Emily K, JR Management
• Granny Flat, Mushroom Connect
• Kat Sasso, Mushroom Connect
Influence for Good - sponsored by GroupM's Mindshare
• Ben McIntosh, Day Management
• Clayton’s World, JR Management
• Dr Kristyn Sommer, Hoozu
• Onella Muralidharan, Icon Management
• Steph Kelly, Amplify
• Taylor Morgan, Click Media
Agencies:
Best Large Agency/Business - sponsored by Talentpay
• Hello Social
• Jack Nimble
• Social Soup
• Spawnpoint Media
• Wavemaker
Best Boutique Agency/Business
• CulturalPulse
• Loft Social
• Neuralle
• RISER
• Totally Awesome TV
Best Use of Data
• FIFA Women’s World Cup 2023 Multicultural Fan Engagement - Cultural Pulse
(for FIFA Women’s World Cup)
• Fisher X Bob Marley - Hello Social (for Paramount Pictures)
• Overnight Lab - Hello Social (for U by Kotex)
• Using Data Analytics to Guarantee Virality on YouTube for Brand Partners - Spawnpoint Media
Most Effective Campaign for ROI
• Chat NT - Edelman Australia (for Tourism NT)
• Fisher X Bob Marley - Hello Social (for Paramount Pictures)
• Overnight Lab - Hello Social (for U by Kotex)
• Lynx x Fisher - Hello Social (for Lynx)
Most Effective Collaboration or Partnership
• Cloud Gaming on Optus, - Click Media and Emotive (for Optus)
• Fisher X Bob Marley - Hello Social and Wavemaker (for Paramount Pictures)
• Uber Reserve Grade Heros ft Mary Fowler and Hello Sport - Hello Social, EssenceMediacom and Herd MSL (for Uber)
• Red Cross 2023 x Uber - Hello Social (for Uber and Australian Red Cross)
• End The Trend - Publicis Groupe / HerdMSL (for Cancer Council)
Best Influencer Marketing Technology Service
• Fabulate
• Vamp - Revolutionising influencer marketing through AI and transparency
AiMCO Trailblazer of the Year - sponsored by GroupM's EssenceMediacom
• Lauren Kelly-Bowers, Ivy Talent Co
• Bella Frater, Foxtel/Hubbl
• Daniella Kinda, Wavemaker
• Mayank Parikh, Wavemaker
• Jed Swainson, Wavemaker
Best Talent Management Agency (new category) - sponsored by Fabulate
• Click Media
• Day Management
• Huume
• JR Management
• This is Amplify
Brands:
Best Food & Beverage Campaign
• 7-Eleven's Dark Café, Bastion Agency (for 7-Eleven)
• Chief Hydration Officer, Chisel/Gifted Group (for Gatorade)
• Kentucky Fried Clubbin’, Ogilvy PR (for KFC)
• Ovaltine Sleep Product Launch, Social Soup (for Ovaltine)
Best Beauty & Wellness Campaign - sponsored by GroupM's Wavemaker
• Summer: A Colour For Every You, Havas (for Sally Hansen)
• Lynx x Fisher, Hello Social (for Lynx)
• 1.2.3.4. GLOW – The Neutrogena Anthem, Publicis Groupe / HerdMSL (for Neutrogena)
• Salon Brilliance, Wavemaker (for Schwarzkopf)
• Strength in Silk, Wavemaker (for Schick)
Best Fashion & Style Campaign
• Alex Davidson takes her fashion research to the next level with Amazon Lens, Amazon (for Amazon Lens)
• Melbourne Fashion Festival 2024, Edelman Australia (for PayPal)
• Pre-Loved Fashion, EssenceMediacom & GroupM Goat (for eBay)
Best Entertainment & Gaming Campaign
• Cloud Gaming on Optus, Click Media (for Emotive)
• Bob Marley x Fisher, Hello Social (for Paramount Pictures)
• Who Let The Deers Out? Wavemaker (for Netflix)
Best Home/Lifestyle/Travel/Auto campaign
• CHAT NT, Edelman Australia (for NT Travel)
• Uber Reserve Grade Heroes ft. Mary Fowler and Hello Sport, Hello Social (for Uber)
• Australia’s Ultimate 2nd Car, Poem Group (for Uber)
• House of Spills, We Are Different (for VIVA)
• Switch on Social Travel, We Are Social (for Contiki)
Best Family/Parenting/Pets Campaign
• Greenies Daily Hygiene, EssenceMediacom & GroupM Goat (for Greenies)
• Always-On Multi-Tier Influencer Program, Social Soup (for Royal Canin)
• Real Parenting, Real Results, Wavemaker (for Karicare)
• Connecting with Every Pet Parent, Wavemaker (for Hill’s)
Best Health/Fitness/Sport Campaign
• Women’s World Cup – Play on the Pitch, Drum (for Rexona)
• Overnight Lab, Hello Social (for U by Kotex)
• Ultrathins, Hello Social (for U by Kotex)
• Healthy Minds Campaign, PMG (for Swisse)
• ICC Men’s T20 World Cup/Cricket Partnership, Two Palms Media (for Prime Video Sport)
Best Business/Finance/Insurance/Telco Campaign
• Melbourne Fashion Festival 2024, Edelman Australia (for PayPal)
• Bringing the Optus Living Network to Life, Kinesso (for Optus Living Network)
• Always-On, Social Soup (for Optus Network)
Best Gifting Campaign (new category)
• Golden Gaytime Strawberries & Cream, Bastion Agency (for Golden Gaytime)
• How do you Mutti?, Ernest Agency (for Mutti)
• Raise Your Soup Game, Ernest Agency (for Only Organic)
• Gifting at Scale, Social Soup (for ALDI)
Influence for Good Campaign
• Red Cross 2023 x Uber, Hello Social (for Uber and Australian Red Cross)
• My Kind of Independence, EssenceMediacom & GroupM Goat (for Mable)
• Classroom of Hope, Loft Social (for Classroom of Hope)
• End the Trend, Publicis Groupe/Herd MSL (for Cancer Council)
• Small Acts, Big Impact, Social Soup (for Sustainability Victoria)
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.