The Australian Influencer Marketing Council (AiMCO) has added four industry partners to its growing member base.
Independent media agency This is Flow, creator management specialists RMK Creators, content marketplace Creator Flow and influencer talent managers Skygate Media are all new members in 2025.
The new members take AiMCO’s overall membership to more than 120 partners, representing global and Australian brands, national media and marketing agencies and partners aligned with the influencer marketing sector.
This is Flow, Named AdNews’ Media Agency of the Year in 2023, specialises in influencer management, working with a host of brands, including Air Asia, King Gee, Hard Yakka, Sky Dive Australia and John Deere.
RMK Creators, the newest division of RMK Management, looks after a roster of Australian influencers including actor Gyton Grantley, Pass Around the Smile creator Cleo Massey and broadcaster/DJ Faustina Agolley.
User generated content marketplace Creator Flow helps brands produce high-performing UGC ads through more than 500 top-vetted creators, driving results for more than 1,000 brands across industries in the past year alone.
Global influencer talent management firm SKG (Skygate Media) assists with creating deals, personal branding and talent management, working with TikTokers, YouTubers, influencers, streamers and podcasts.
This is Flow senior partnerships leader, Lauren Pearce, said she's excited to join AiMCO at such a pivotal time, and to collaborate with the industry’s best in influencer marketing.
"At This Is Flow, we’re eager to continue showcasing the powerful impact influencers have in shaping the entire media landscape." Pearce said.
Creator Flow CEO Mustafa Kassim said Joining AiMCO is a proud milestone for the business.
"We believe in building a strong creator economy and empowering brands with authentic, creator-led content. We’re excited to connect with industry leaders, share insights, and help brands grow through UGC," Kassim said.
"We are proud to innovate the way brands and creators collaborate. As a brand leading the UGC segment, we look forward to driving more exciting initiatives and shaping the future of creator-led marketing."
AiMCO managing director Patrick Whitnall said it’s fantastic to kick off 2025 strongly with four new members joining AiMCO.
"There is already significant momentum among Australia’s influencer sector for the year ahead, particularly as we ready for our annual AiMCO Awards, which are set to be held in Sydney tonight," he said.
"We’re anticipating another landmark year for AiMCO and the wider influencer marketing industry as more and more brands invest heavily in content creator and influencer partnerships.
"The global influencer marketing industry is set to reach $US31.2 billion by 2027*, fuelled by advancements in AI, social commerce expansion and data-driven influencer campaigns and Australia is on a strong growth trajectory."
The 2025 partners follow a record number of new members joining AiMCO in 2024, which included Subway, furniture company Koala, global travel platform Klook, talent management agency Mushroom Connect, and gaming agency Click Media.
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