Afterpay has unveiled a new campaign with IKEA Australia, spanning out-of-home (OOH), digital, and social channels.
Developed by Afterpay's in-house team, the campaign taps into IKEA Australia’s Swedish heritage, using Nordic language to capture attention while highlighting that Afterpay is now available in-store and online at IKEA.
Following the partnership going live in mid-November to coincide with the IKEA Black Friday sale, this campaign, launched this week, aims to increase awareness of Afterpay’s availability at IKEA, for those entertaining over the holidays and planning their next home project during the summer.
The campaign features 18 large-format OOH panels strategically placed near IKEA stores in Sydney, Melbourne, Brisbane, Canberra, and Adelaide.
Afterpay country manager Katrina Konstas said the campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.
"Whether you're buying a holiday gift or tackling a home project, Afterpay empowers you to manage costs with ease," she said.
IKEA Australia marketing communications manager, Erin Falconer, said the brand loves it when a partner truly speaks IKEA's language and Afterpay has taken it to the next level by going full Swede.
"With a shared desire for a campaign that stops Aussies in their tracks and grabs attention, we believe this creative execution delivers for both brands," she said.
“Since launching Afterpay in mid-November, we've seen an incredibly strong response from IKEA customers, with around 600 orders via Afterpay per day, enhancing the shopping experience by making it more convenient and affordable."
Credits:
Afterpay Team
Head of Creative at Cash App + Afterpay: Luke Martin
Director Trade and Partner Marketing: Kevin Azzopardi
Senior Marketing Manager: Emily Marshall
Creative Director: Ben Smith
Creative Director: Matt Dunn
Creative Director: Chris Larcombe
Creative Operations: Sheena Demby
Public Relations: Lauren Benson
International Brand & Integrated Marketing Director: Mik Wagner
International Brand & Integrated Marketing Manager: Bianca Balliro
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.